Disciplined Entrepreneurship

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The MIT Systematic Approach to a Successful Startup

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Overview

Details

Audience

Pricing

Overview

Disciplined Entrepreneurship will equip you with a proven, step-by-step approach, for how to accelerate the growth of your business by understanding if your plan is viable, profitable, and sustainable before committing any more time or money!

Learn how to target the right customer, scale your business, drive revenue growth, and increase valuation!

There is a growing gap today between supply and demand of proven and practical entrepreneurship training.

Michael McCausland

Training for entrepreneurs mostly consists of conferences and events where stories are told, and advice is given as the solution to this growing need. What we really need is a proven systematic approach to entrepreneurship that covers all aspects of entrepreneurship from ideation to launch and scaling. Disciplined Entrepreneurship provides that proven process.

30

Years Business Experience

1000

Students

5

Rating

I have an MBA and worked for a major corporation but I’ve never experienced anything like LIFE. I learned things I wish I’d learned years ago and gained fresh insight into what did and didn’t work with a business I founded.

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PRACTICAL, IMMEDIATELY APPLICABLE, REAL-WORLD VALUE

Entrepreneurs want training with real world value and they want it now. Who has time to go to a 9- or 12-week course? The Disciplined Entrepreneurship course encompasses decades of learning and practical application learned from MIT and their study of startups over a number of decades.

“ENTREPRENEURS NEED THE SPIRIT OF A PIRATE AND THE SKILLS OF A NAVY SEAL…”

Bill Aulet, Author of Disciplined Entrepreneurship

This course will equip you with the MIT systematic approach to entrepreneurship as outlined in the book, Disciplined Entrepreneurship, by Bill Aulet. The concepts in the book and in this course were formed over 25 years by studying 25,000 startups. If these startups were combined, it would have the world’s 11th largest GDP.

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This course provided me completely new insights on how to kick start the new business and have saved me just before falling down into the pit.

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This course is a must for anybody wanting to be in business or is in business. You will leave with so many ideas how to save time and money and succeed easier and faster.

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What an eye opener and mind blowing two days it has been. No matter if you are just starting out or starting over…it is worth the investment many times over.

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What’s covered in this course?

Disciplined Entrepreneurship provides practical, relevant, and immediately applicable real-world value through a live instructor-led or online training course.

Topics covered in this course include:

  • Identify, define and get to know your customers better than anyone else through primary market research, market segmentation, beachhead market, end user, and persona.
  • Define the value you provide to customers by understanding their full life cycle use case, developing a high-level product specification, quantifying the value proposition, and competitive positioning.
  • Understand how the customer acquires your product, their decision-making unit/process and develop/improve your go-to-market strategy.
  • Determine how to drive revenue growth and increase profitability through your business model, pricing framework, and product plan.
  • Understand and control cost of customer acquisition (COCA) and lifetime value (LTV).
  • Identify and test key assumptions and design, build, and iterate your product or solution to find product-market fit.

Is this for me?

More than two-thirds of previous course attendees are experienced entrepreneurs and existing business owners! Whether you are looking to start a new business or take your existing business to the next level, this course is for you.

…I just didn’t view an entire course as strictly necessary, especially on a low budget. I hit a point however, where I knew there was too much I didn’t know, and LIFE literally saved me thousands of dollars. It’s common sense, foolproof, and doesn’t leave anything to chance. There’s a formula for starting a successful business, and they teach you exactly what that formula is. It’s a big relief to know it’s not up to luck. I’d recommend this to anyone thinking of starting any organization, but also those who already have businesses. It will pay off big time.

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Who should attend:

  • Fledgling wantrepreneurs looking to start a business
  • Entrepreneurs preparing to launch or who have launched a new business
  • Entrepreneurs/founders/small business owners looking to grow or scale an existing business
  • Experienced entrepreneurs
  • Corporate intrapreneurs

If you have these types of questions, then this course is for you:

  • With so much required to start a business, how do you connect all the pieces in proper perspective?
  • How do I know if the idea I have to solve a problem is a good idea for a viable business?
  • What market should I go after with the solution and who is the customer?
  • When do I spend the time and money to build a prototype?
  • How does the customer quantify the value of my solution to justify the purchase?
  • What type of marketing strategy should I use and how do I incorporate Internet and social media?
  • What is the best business model to create a sustainable business and make money?
  • What is the best way to start making money to achieve cash flow and sustainability?
  • What are my greatest risks and how can I mitigate them?

Pricing

Online Course

$600

INCLUDES:

Immediate access to the course

Ability to take the course at your own pace

Access to the full course and videos

Downloadable materials and resources

Verified certificate of completion with the MITx logo

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LIVE WORKSHOP (2-Days)

Typically $1600*

*Check upcoming events for pricing.

INCLUDES:

2-day course, facilitated by MITx Certified Knowledge Partner

Lunch and snacks provided (travel and lodging not included)

Verified certificate of completion with the MITx logo

Opportunity to network and connect with peers

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Header image source: “Disciplined Entrepreneurship” by Bill Aulet.